BEVERLY BOSTON

http://www.beverlyboston.com/

I often hear Coaches and Consultants say that they just don’t feel like doing any more marketing in their businesses. They wonder if they should just hold off and wait to spend more money and invest in themselves or their businesses. All their unseen fears and limits are jumping out like jackrabbits. They just don’t feel like they can improve their client attraction and make a difference no matter what they do.
Here is what I share with my coaching clients when this comes up. Your goal in this current market is to become more visible and more credible, and to have the kind of business that motivates and inspires people to move forward authentically at levels far beyond anything that they had previously thought possible. You want to do something different then what your colleagues are doing and get your marketing message out in a bigger and better way. In other words, come out of hiding! I do know from experience that some of you may need to deal with your unseen fears and limits before you can do this in your marketing.

Your Job is to Inform and Keep People in the Know
As you become a leader in your target market you will want to empower others by keeping them “in the know.” You want to keep them informed on your expertise, advice and offers. People on your current list, past clients, and future prospects want and need to feel that they are “insiders”, and that they are aware of everything that is going on before they make any decisions.
Give Quality Information at a Deeper Level

Position yourself in your marketing by sharing information at a deeper level with your followers. People need to know how your message and information is going to specifically and precisely help them before they pull out their wallets. The more ways you confidently spread your message and marketing the more likely you are to improve your Law of Attraction results, and attract clients that can afford your services.
Be Generous with Your Expertise

Remember, people want depth and quality to whatever it is that you are sharing. Go against the current trend of holding back, and teasing with giving bits and pieces of information. Think about how you will feel that you have shared what you know, rather than that you are losing something in this experience.
Get People Excited About Creating Their Future

What people need today are courageous leaders who are dedicated to creating an exciting future for themselves and others. You have within yourself the power to make a real difference in the world around you. The one thing you can know for sure about yourself is that no matter what you’ve achieved up to now, there is far more that is possible.
Here are some things you can do now:

Do a check-in with yourself. Is your marketing message on autopilot? Is your message the same old copycat boring stuff like your colleagues? Are you hiding out and playing small until things change?
Remove any of your unseen limits and blocks so that you can improve your marketing message, and improve your Law of Attraction results. You need to build up the courage to show who you are and step out in a bigger way. You want to position yourself as an expert, and most of all you must believe it!